PPP secure $7 million worth of investment!

Woo hoo! News just came in that Payperpost has just secured not 1, but 7 million dollars worth of investment! With these additional capitals PPP has rounded up a total amount of $10 million investment – a sign of investors’ confidence in the workings of PPP. PPP creates a network and marketplace where advertisers and bloggers can meet and benefit from each other. Essentially a platform where advertisers can advertise on blogs, and bloggers getting paid for it. Certainly, with the additional capital, we can expect lots of changes and upgrades to the current market place and PPP website.

Now, how should PPP make use of this $7 million investment? So far, 6,500 advertisers has used the PPP, and let’s hope that PPP can use part of the capital to market itself to attract more advertisers. With more advertisers come more opps, and more money for us! LOL… Also, probably PPP can organize some sorta competition among us PPP bloggers as well. For instance, to allow us to vote for the best website and have monthly lucky draws. Not only does it benefit the bloggers, but being happy bloggers will go on to spread the goodness of PPP, and will ultimately benefit PPP too! Hmm.. Maybe PPP can use the capital to list itself in the stock market too? It will be the first of such pay-as-u-blog company to do so I think!

For more information, read the press release from PPP below:
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Press Release:

The PayPerPost Revolution Accelerates, Sponsored
Blogging Marketplace Secures $7 Million Series B

Draper Fisher Jurvetson leads round and joins Board of Directors

ORLANDO, FL – (June 12, 2007) – PayPerPost, the leading marketplace for advertisers to reach bloggers and other consumer content creators, today announced it has completed a $7 million second round investment led by Draper Fisher Jurvetson, an investor in the company's Series A and one of the world’s leading high-technology venture capital firms. The financing brings the total amount of capital raised by PayPerPost to over $10 million, giving the company considerable resources for further development as the industry’s leading Consumer Generated Advertising marketplace. Additional participants in the round include existing investors Inflexion Partners and Village Ventures as well as new investor DFJ Gotham. With this investment, DFJ Managing Director Josh Stein also joins PayPerPost’s Board of Directors.

“PayPerPost created this exciting new advertising space and has established itself as the industry leader,” said Ted Murphy, chief executive officer of PayPerPost. “Although we’ve only used a portion of our first round capital, this added support from investors unlocks significant growth potential. Our content creator and advertiser ROI metrics clearly demonstrate the upside for PayPerPost’s model. We intend to use this capital to build the infrastructure, visibility and professional expertise necessary to reach and retain a greater network of advertisers and content creators than ever before.”

Since its founding in June of 2006, PayPerPost has signed more than 6,500 advertisers to its groundbreaking service, which has enabled Consumer Content Creators to be compensated for their efforts discussing specific companies, products or services via blogs, videos or other media. The content creators are required to disclose relationships with advertisers on their blog, providing transparency for the end reader. Over 125,000 Internet postings, most in the form of blogs, have already earned money for their creators through PayPerPost’s innovative marketplace. PayPerPost recently released PayPerPost Direct, a disruptive new service that allows advertisers to contract and negotiate directly with individual bloggers they identify through a safe, managed system.

“PayPerPost has laid a strong foundation for the future,” noted Tim Draper, founder and managing director of Draper Fisher Jurvetson. “It continues to attract a critical mass of participants from both the advertising and blogging communities. Analogous to Overture’s sponsored search model, we believe PayPerPost’s business model holds disruptive potential and will enable the company to thrive in the evolving paid-content arena.”

To mark the $7 million dollar funding, PayPerPost has launched a new website detailing the company’s service offering at http://www.payperpost.com. Bloggers and advertisers can easily sign up at the site and begin leveraging the self service marketplace.
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